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Post by pricejackson on Mar 24, 2019 19:36:38 GMT -7
Traditionally, franchise marketing included platforms such as print advertising, TV advertising, radio, direct mail, and PR. In today’s digital age, that’s expanded to the online realm, where the top contenders are SEO, PPC, social media, video, and local search engine marketing. If you want to increase visits, leads, and sales, you need to invest a significant portion of your budget into digital marketing for franchises. This shift to digital is where many franchises have trouble because of all the nuances surrounding correct NAP (name, address, phone number) citations—which is why I highly recommend you find a marketing agency that specializes in franchises.
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